Meet Ruoyu (Roey)! A UI/UX Designer based in New York City, committed to creating intuitive digital experiences. With a focus on user needs and business goals, I specialize in crafting seamless interfaces and user flows that enhance engagement and satisfaction.
Previously a UX Consultant and Designer at Pratt's DX center
Master's degree in Information Experience Design from Pratt Institute
Project Overview
HealSmart APP
User Experience and User Interface design for a behavioral health startup supporting patient’s pain management journey.
WOOF Design System
Design System, User Guidelines, and UI Kit for an online dog food company to enhance its website's design consistency and browsing experience.
Smarthistory Navigation Redesign
UX, Mobile, & Desktop Website Redesign for a popular art history education organization and leveraging Eye-tracking Data to understand users’ visual attention and user flow.
NYTM Navigation Bar & Ticketing Redesign
Redesigned the mobile & desktop webs' navigation bar and ticketing flow for the New York Transit Museum, ensuring users' easier access and smoother purchasing flow.
Web & Digital Analysis for The New School
UX, Data Analysis & Branding for The New School's archive and special collections department's website and Instagram account.